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Our 8 Disciplines
We have a distinctive approach based on 8 Disciplines that we bring to every project
1. Use the right voice - we create messaging, tone and positioning that are relevant, resonant and consistent.
2. Explain change - providing the ‘how’ for communicating the what, where, when and why.
3. Promote, Prevent, Protect - because we understand the intrinsic value of reputation.
4. Create advocacy through empathy - we see people, not stakeholders, consumers or segments.
5. Manage your internal audience - because those who care the most are often the most sceptical about change.
6. Work like a private office - objective, expert, advisory corporate counsel provided without fuss and complication.
7. Use design thinking - translating potential into delivery.
8. Bodyguard the intellect of the business - personal and corporate crisis and risk advisory.
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